Upcoming Event 21st March: The Executive Presence Masterclass
  • Sales Skills

    Sales training designed to help you distinguish yourself from the competition, show up with confidence, build credibility, and develop influence.

Communicating Your Value (for Sales Professionals)

Communicating Your Value For Sales Professionals helps salespeople and others client facing people demonstrate the confidence that matches their expertise and knowledge, articulate their unique value, influence others, and communicate effectively.

Course Format:

Virtual

Designed For:

Sales ManagersSales ProfessionalsAnyone who needs to build customer relationships

Use the power of storytelling to communicate, inspire, develop trust and move people to action.

Many of the salespeople in your organisation may be coming up short of their full potential—not because they lack intelligence or technical proficiency, but because they haven’t developed the presence to communicate their value with clarity and conviction.

Communicating Your Value For Sales Professionals helps salespeople, pre-sales professionals, and others client facing people demonstrate the confidence that matches their expertise knowledge. By mastering the subtleties of voice, body, and message congruence, participants learn how to craft and deliver a polished, compelling statement of the unique value they bring to their clients.

Learning Objectives

  • Articulate the unique value they bring to their organisation or project.
  • Influence others and communicate successfully with senior managers and senior-level clients.
  • Leverage specific aspects of their personal presence through an action plan for continued development.

Course Description

Participants learn how to:

  • Succinctly communicate the value of their unique contribution.
  • Make a value proposition powerful, memorable, and engaging using creative language, examples, stories, or data points.
  • Give and receive feedback on one’s own and others’ value proposition.
  • Reflect on how to use a value proposition in one’s real business and client interactions.
  • Apply concepts to real business interactions: one-on-one conversations, small group meetings, or presentations to a group.
  • Give and receive coaching and feedback on leveraging the course concepts in the context of one’s work.
  • Share action plans and final reflections, and close.

Program Outcomes

  • Elements of virtual sales presence and reflecting on your unique value
  • Craft a compelling personal value proposition and apply concepts of present to real business and client interactions