Storytelling For Sales Professionals

In a world of commoditisation, our Storytelling for Sales Professionals course will help salespeople distinguish themselves from their competition, build trust quickly, develop credibility, and make an impact with clients.

Whether they challenge with insights or problem-solve through a consultative model, our work with Sales Professionals usually focuses on tactics to ignite established process through relationship building and communicating with emotional intelligence.

Using the power of storytelling to connect and influence in selling situations

This Storytelling for Sales Professionals workshop combines the best practices from actor training with specific, actionable business behaviors to help sales professionals use agile, responsive storytelling to authentically connect and influence. They’ll enhance their capacity to build relationships with prospects and clients through presence and enhanced listening skills. Participants will learn to use the power of storytelling to connect with clients’ hearts and minds, galvanizing them to take action. After the session, they’ll leave with a library of stories they can use in any selling situation.

Program Outcomes

Upon completion of this program, participants will have:

understand why storytelling is a uniquely effective tool
recognize the wealth of stories in their own lives
learn key techniques for both spontaneous and well-rehearsed storytelling
build a library of stories to use

Client Stories

JOHN HOLLAND – ENGINEERING AND CONSTRUCTION COMPANY

“…[The Ariel Group’s] Presence workshop opened my eyes, ears and heart to the things in need to do to show up with presence when I'm with my colleagues, my bosses, or clients.”

ABBVIE – BIOPHARMACEUTICAL SALES TEAM

“I have been on numerous sales training programs over the last 20 years, but I must say the Selling with Presence program was by far the most valuable one I have ever done. I wish I had done this when I was a rookie”

PROFESSIONAL SERVICES FIRM

“…many of us were hesitant of speaking up, especially when interacting with senior partners and senior level clients – and that had a significant consequence on the way we worked and how ideas got out or were withheld.”

BAKER MCKENZIE: GLOBAL LAW FIRM

"Some of the most valuable things I learned was to communicate with a passionate purpose and to use my breath and pauses to establish my personal presence in the room."

COMMONWEALTH BANK

“It was amazing to see the changes that took place in some of the more introverted participants, the vocal transformation in the quietest person in the group was incredible and they really opened up.”

Authentic communication is necessary for business success

Learn how we can help improve your company’s performance.

Commonwealth Bank

Storytelling For Sales Professionals

Using the power of storytelling to connect and influence in selling situations

Program Outcomes

Client Stories

Communicate with Stories

Authentic communication is necessary for business success

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