Upcoming Event 21st March: The Executive Presence Masterclass
  • Strategic Writing Skills

    Guide your business and engage your team with effective business writing skills.

Writing for Results

Writing For Results is our flagship writing program leads participants through the Three Steps to Writing for Results—a strategic, repeatable framework to create concise, action-driving documents.

Course Format:

Virtual course

Designed For:

ManagersProfessionalsIndividual Contributors

Writing For Results is our flagship writing program leads participants through the Three Steps to Writing for Results—a strategic, repeatable framework to create concise, action-driving documents.

Starting with audience analysis, then brainstorming, then choosing the best ways to group and sequence information, they plan, draft, and edit a piece of writing from their real to-do list. We tailor the program to your group’s specific needs, whether they’re writing email messages or complex reports and proposals.

By applying an easy-to-learn and proven process, they will communicate more strategically, model compelling writing for your organisation, create buy-in, build trust, and manage more productively.

Course Description

Session 1 (2.5 hours):

  • Provide an overview of the core framework of the program: the Three Steps to Writing for Results. Introduce participants to the purpose and goals of the program and how it can benefit them personally. Identify participants’ individual challenges and goals for improving their business writing.
  • Introduce the Focus Sheet as a tool for articulating and analysing the goal, audience, key message, subject line or title, and “when and how” of one’s document. Apply the tool to a real business deliverable to help participants immediately see the relevance to their own work.
  • Review best practices for centring and considering the audience in very short business writing (texts and IMs). Practice considering the audience and the intended impact when generating subject lines for email.
  • Promote a mindset shift in the way participants approach creating content, freeing them from writer’s block and empowering them to be more creative and audience-centred.
  • Introduce and practice a technique for generating relevant content quickly. Understand how headlines guide readers to find the information they need. Learn techniques for efficiently grouping ideas under headlines to simplify and organise content.
  • Sequence the sections of a document so that they grab the readers’ attention, guide them to follow the “story” of the message, and give them clear information about next steps, requests, and deadlines.
  • Learn a range of strategies for sequencing different types of documents. Reinforce the benefits of using these techniques to save time and avoid misunderstanding. Create drafts quickly and confidently by letting go of having to “get it right.”
  • Learn the value of getting distance between drafting and editing in order to have a fresh perspective.

One Assignment: 20-minute assignment to be completed between sessions.

Session 2 (2 hours):

  • Learn techniques for efficient editing that can simplify a piece of writing and elevate its level of polish and professionalism.
  • Use the Document Analysis and Rating Tool (DART) as a checklist to evaluate the quality of a document and identify editing needs .
  • Support learning transfer by identifying next steps for applying the learning to upcoming documents.
  • Share final insights and takeaways amongst the group to reinforce key topics.

Learning Objectives

  • Position conclusions and action steps strategically.
  • Analyse their audience to better influence their readers and strengthen relationships.
  • Design for visual impact creating documents their readers will read first.
  • Edit accurately using checklists.
  • Build credibility and enhance professional image.

Progam Outcomes

After completing this session, participants will be able to:

  • Understand the Three Steps to Writing for Results
  • Set writing goals and analyse the audience
  • Connect the concept of an audience-centred focus to texts, IMs, and email subject lines
  • Leverage a new technique to generate content ideas
  • Group information according to “headlines” to create a clear structure
  • Communicate strategically by sequencing ideas with a logical flow
  • Draft documents with confidence and an iterative mindset
  • Rapidly edit and finalise a document with confidence
  • Create action plans