André Alphonso

Director, Ariel Group Australia

André Alphonso has more than thirty years of business and consulting experience gained predominantly in Australia and Asia. He has been with the Forum Corporation – a leading management consulting company – for over 19 years and in this time has performed many roles encompassing sales, consulting, design, executive coaching, and facilitation.

André’s clients have included the major professional services, financial services, healthcare, retail, manufacturing, energy, hospitality, information technology, telecommunication and business process outsourcing organizations.

Guitar player. Foodie. Rugby tragic. Cook. Observer. Blogger. Music lover. Traveller. ENFP. Movie buff. Questioner/listener. Photographer. Undiscovered rock star.

Business Experience

He was Managing Director of Forum Australia and started up Forum’s operations in South Asia as the Managing Director of Forum India. On returning to Australia, he has joined forces with Scott Clift and George Abramowicz to establish the Ariel Group’s Australian business. Prior to that, he worked at Unisys, ACUS, Prime Computer, and Humes ARC.

Education and Credentials

  • Bachelor of Business degree in Business Studies from Western Sydney University

Blog Posts

leaders in sales
Common Reactions by Sales Leaders to Storytelling

There are usually four common reactions when I mention to sales leaders that their salespeople need to be selling using stories. They sometime roll their …

seminars for salespeople
10 Reasons Why Salespeople Must Start Using Stories to Sell

In previous blog posts we have discussed the challenge of selling in a digitally transforming world and the limitations of the question-based approach to selling. …


Remaining competitive in a changing landscape of digital disruption

“Stop running towards the digital bling and forgetting about the analogue thing” so warns Anders Sorman-Nilsson, global futurist, innovation strategist and author of the bestselling …

traditional sales training techniques
Why doesn’t traditional sales training work anymore?

I have been training salespeople for over 25 years. I have carried a sales bag for around 30 years. The fist sales training program I …

increase employee productivity
4 Steps to Increase Staff Productivity

When I talk to CEOs today, they tell me that revenue growth in itself is no longer enough for them and their leadership team. It’s …